{"id":1697,"date":"2025-05-20T09:56:26","date_gmt":"2025-05-20T02:56:26","guid":{"rendered":"https:\/\/www.succeedsproject.org\/?p=1697"},"modified":"2026-06-30T14:59:35","modified_gmt":"2026-06-30T07:59:35","slug":"succeeds-project-showcased-at-fresh-produce-vietnam-2025","status":"publish","type":"post","link":"https:\/\/www.succeedsproject.org\/vi\/2025\/05\/20\/succeeds-project-showcased-at-fresh-produce-vietnam-2025\/","title":{"rendered":"SUCCEEDS project showcased at Fresh Produce Vietnam 2025"},"content":{"rendered":"

On 13 May 2025, Fruitnet\u00a0organized\u00a0Fresh Produce Vietnam, a brand-new fresh produce business conference and networking expo that brought together exporters, importers, retailers, and industry representatives from more than 10 countries. The\u00a0event,\u00a0for which The Fruit Republic was a golden sponsor,\u00a0provided\u00a0a platform for industry leaders to discuss the future of Vietnam\u2019s fresh produce sector and explore opportunities for sustainable growth.<\/span>\u00a0<\/span><\/p>\n

The conference examined various aspects of how Vietnam can\u00a0strengthen its position\u00a0as both a consumer market and a leading supplier of fresh produce in Asia. Discussions covered changing consumer trends, the evolving retail landscape, opportunities in fruit imports and exports, and the importance of developing sustainable production systems to unlock the country\u2019s full potential.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

As part of the session \u201cLevelling Up: Sustainable Production Models\u201d,\u00a0<\/span>Mr\u00a0Siebe van Wijk, Managing Director of The Fruit Republic<\/span><\/b>, proudly presented a case study on\u00a0professionalising\u00a0fruit production from the ground up in Vietnam and building a sustainable sourcing model through the company\u2019s investment in\u00a0<\/span>the SUCCEEDS project.<\/span><\/b>\u00a0<\/span><\/p>\n

The presentation highlighted the opportunities and challenges currently facing Vietnam\u2019s citrus sector. Despite the sector\u2019s\u00a0strong growth\u00a0potential, citrus farmers continue to face issues such as declining soil health, increasing production costs, inconsistent fruit quality, and limited access to high-value markets. These challenges particularly affect smallholder farmers, who make up\u00a0the majority of\u00a0citrus producers in the Mekong Delta and Southeastern Vietnam.<\/span>\u00a0<\/span><\/p>\n

\"\"\"\"<\/span><\/p>\n

By promoting farm\u00a0professionalisation\u00a0and supporting smallholder farmers to\u00a0participate\u00a0in global value chains, the project aims to make the citrus sector in the Mekong Delta and Southeastern Vietnam more profitable and sustainable for 150,000 citrus smallholder farmers.<\/span>\u00a0<\/span><\/p>\n

The presentation\u00a0demonstrated\u00a0how long-term private sector investment, combined with strong partnerships across the value chain, can contribute to sustainable agricultural development. It also illustrated how commercial sourcing models can generate positive impacts for both businesses and farming communities.<\/span>\u00a0<\/span><\/p>\n

As Vietnam continues to strengthen its position in the regional and global fresh produce industry, initiatives such as the SUCCEEDS project offer valuable examples of how sustainable production, market connectivity, and farmer inclusion can support the future growth and resilience of the country\u2019s citrus sector.<\/span>\u00a0<\/span><\/p>\n

You can find more information about the event at the website.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

On 13 May 2025, Fruitnet\u00a0organized\u00a0Fresh Produce Vietnam, a brand-new fresh produce business conference and networking expo that brought together exporters, importers, retailers, and industry representatives from more than 10 countries. The\u00a0event,\u00a0for which The Fruit Republic was a golden sponsor,\u00a0provided\u00a0a platform for industry leaders to discuss the future of Vietnam\u2019s fresh produce sector and explore opportunities […]","protected":false},"author":73,"featured_media":1698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khong-phan-loai"],"uagb_featured_image_src":{"full":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39.jpg",1280,852,false],"thumbnail":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39-280x280.jpg",280,280,true],"medium":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39-601x400.jpg",601,400,true],"medium_large":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39-768x511.jpg",768,511,true],"large":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39-1202x800.jpg",1020,679,true],"1536x1536":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39.jpg",1280,852,false],"2048x2048":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39.jpg",1280,852,false],"trp-custom-language-flag":["https:\/\/www.succeedsproject.org\/wp-content\/uploads\/2026\/06\/Event-Cam-39-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Thuy Tran","author_link":"https:\/\/www.succeedsproject.org\/vi\/author\/thuy\/"},"uagb_comment_info":0,"uagb_excerpt":"On 13 May 2025, Fruitnet\u00a0organized\u00a0Fresh Produce Vietnam, a brand-new fresh produce business conference and networking expo that brought together exporters, importers, retailers, and industry representatives from more than 10 countries. The\u00a0event,\u00a0for which The Fruit Republic was a golden sponsor,\u00a0provided\u00a0a platform for industry leaders to discuss the future of Vietnam\u2019s fresh produce sector and explore opportunities…","_links":{"self":[{"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/posts\/1697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/comments?post=1697"}],"version-history":[{"count":1,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/posts\/1697\/revisions"}],"predecessor-version":[{"id":1703,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/posts\/1697\/revisions\/1703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/media\/1698"}],"wp:attachment":[{"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/media?parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/categories?post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.succeedsproject.org\/vi\/wp-json\/wp\/v2\/tags?post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}